At the recently concluded 139th Canton Fair, global trade demonstrated clearer structural changes amid its recovery. The fair brought together more than 32,000 exhibiting companies and attracted over 310,000 international buyers from 216 countries and regions, showcasing robust international procurement demand and market confidence.

On this platform—a bellwether for global trade—Zhejiang Rhitz New Materials Technology Co., Ltd. (hereinafter referred to as “Rhitz”), centered on the theme of “High Performance + Sustainability + Process Innovation,” officially launched three core ceramic coating systems to comprehensively address the upgrading needs of the global cookware and small appliance industries.

Industry Trends: From “Functional” to “More Durable and More Environmentally Friendly”

Based on trade show data and global procurement trends, the cookware and small appliance coatings industry is undergoing three major changes:

1. Continued growth in emerging markets

The number of buyers from “Belt and Road” countries, Latin America, and Africa has increased significantly, driving growth at this year’s event.

2. Evolution of procurement priorities

Professional buyers account for over 70% of attendees, and their focus has shifted from price to:

environmental compliance (PFAS-free), durability, and stable mass production capabilities.

3. Elevated Product Competition Criteria

The market is no longer satisfied with basic non-stick properties but now seeks: longer lifespan + more consistent performance + higher safety standards.

II. Three Major New Products: Defining Different Application Scenarios

At this event, Lici is highlighting three new products that cover three key areas: high-end performance, structural durability, and process innovation:

1. Pioneer Max | 8th-Generation Super Non-Stick Ceramic Coating

The benchmark for high-end performance: Exceptional non-stick properties that significantly outperform traditional ceramic systems; long-term stability; wear and heat resistance; suitable for high-end cookware and branded product lines.

2. Etching Max | Third-Generation Etched Ceramic Coating

Structural Durability Solution: Optimized etching process delivers enhanced mechanical interlocking, stronger adhesion, improved wear resistance, and a mature manufacturing process, making it suitable for stable mass production.

3. Coldspray | Cold-Spray Ceramic Coating

Process Innovation: Low-temperature application saves energy and reduces consumption; suitable for lightweight, thin, and irregularly shaped parts; flexibly adapts to diverse production scenarios, opening up possibilities for new applications.

On-Site Feedback: Customer Priorities Are Changing

During the trade show, the Rhitz booth attracted professional buyers from various regions, including Europe and North America (high-end markets), Latin America and India (fastest-growing markets), the Middle East, Southeast Asia, and Russia.

Compared to previous editions, there has been a noticeable shift in customer priorities:

In the past: Non-stick properties, single products, price as the top priority

Now: Sustainable non-stick performance, integrated solutions, PFAS-free and even BPA-free products, combined with performance and stability

On-site customers repeatedly expressed interest in sample testing, customized development partnerships, and long-term supply chain collaborations.

IV. Industry Insights: Three Major Future Directions for Cookware Coatings

Environmental compliance has become a basic threshold; PFAS regulations are driving a comprehensive upgrade of material systems, and environmental sustainability is now a prerequisite for market entry.

Durability has become a core competitive advantage: Short-term performance is giving way to long-term stability as the key metric.

Evolving corporate roles: From single-material suppliers to solution partners, participating in product design, process adaptation, and the definition of end-use performance.

V. Future Outlook: Driving Global Collaboration Through Material Innovation

Leveraging the Canton Fair as a global trade platform, Rhitz will continue to advance: R&D of high-performance ceramic coatings; exploration of new process technologies; global market collaboration; and propelling cookware and small appliance products toward new heights of safety, durability, and environmental sustainability.

VI. Contact Us

If you are seeking: PFAS-free ceramic coating solutions; performance upgrade pathways for high-end cookware and small appliances; or capabilities for stable mass production and technical support, please contact the Rhitz team to explore the limitless possibilities of next-generation cookware and small appliances together.