Rising Against the Odds, Moving Toward the Light — 2026 New Year Address

Dear colleagues and friends, respected shareholders, customers, and partners,

Time never stands still. Looking back from the threshold of 2026, 2025 was truly an extraordinary year in the development journey of Rhitz.

It was a year overshadowed by the China–U.S. trade tensions and chilled by the global manufacturing downturn. Yet it was also a year in which we united as one and broke through against the odds.

The first half brought immense pressure; the second half saw a powerful resurgence. From restraint to rise, along this fluctuating curve, we engraved the unyielding spirit of Rhitz people who never bow their heads.

Every step along the way was hard-earned — and every step counted.

On behalf of the company, I extend my sincere gratitude to our shareholders who have always trusted us, to our customers and partners who have stood by us, to colleagues around the world promoting Rhitz, and to every team member working tirelessly on the production lines, in laboratories, and behind computer screens.

It is your support that kept Rhitz steady amid giant waves and blooming even in the cold winter.

2025 Milestones: Blooming Among Thorns, Every Step Matters

This year, we not only survived — we thrived.

01 Business Performance: A Strong Finish to the Year

Six months of preparation and resilience led to a full-scale breakthrough in the second half.

We accelerated through storms and proved with results that in the ceramic coatings arena, Rhitz not only competes — we lead.

02 Products: Innovation Never Stops

Cold-spray ceramic coatings, metal-spatula-resistant ceramic coatings, high-density reinforced ceramic coatings (certified by LFGB and French standards), etched ceramic coatings, matte ceramic coatings, and high-performance long-lasting nonstick ceramic coatings…

One innovative product after another moved from the laboratory to the market.

Our product iteration is not about small, slow steps — it is about high-frequency, rapid advancement.

We believe every formula upgrade creates tangible value for our customers.

03 Customer Relationships: Stronger and Deeper Partnerships

Trust is not signed — it is earned through perseverance.

With over 30 customer visits from home and abroad this year, every handshake and every face-to-face conversation strengthened our bond.

2026 Strategy & Commitment: The Rougher the Sea, the Firmer the Helm

The new year will continue to bring challenges. But we never avoid them, just as we never betray trust.

First: Always Stand with Our Customers

Regardless of market conditions, Rhitz remains the dependable team standing behind our customers.

Your pain points guide our R&D direction; your growth defines our purpose.

Second: Stay Focused on Ceramic Coatings

The world is full of temptations, but we know our roots are firmly planted in ceramic coatings — only then can our branches reach the sky.

Half-hearted diversification is not our path. We choose one meter wide, ten thousand meters deep.

Third: Remain Committed to Internationalization

Going global is not about decoration — it is about taking root.

We will proactively approach overseas end markets and brands, making “Rhitz” synonymous with quality in the global cookware coatings industry.

Fourth: Remember Where We Started and Stay Resilient

We never forget that Rhitz emerged from the challenges of 2018.

Quality is our reputation; service is our backbone.

No matter how far we go, we will never lose this fundamental commitment.

What Makes Rhitz Unique: We Set Our Own Standards

People often ask how Rhitz has achieved such momentum in just a few years.

The answer lies in four dimensions: independent innovation capability, a complete product system, standardized operations, and synchronized national and international market expansion.

Among ceramic coating companies that emerged after 2018, Rhitz is the only one advancing strongly across all four dimensions simultaneously.

We did not take shortcuts, nor did we chase trends.

We simply believe that products are the greatest sincerity, innovation is the strongest confidence, and customers are the deepest moat.

The future is never waited for — it is built through action.

In 2026, storms may continue, but we have grown stronger within them.

As long as the people of Rhitz maintain this unyielding spirit and continue on our unique path, the great era that belongs to us is waving ahead.

In the new year, let us stand shoulder to shoulder and set out toward broader horizons together.