Specialization · Refinement · Differentiation · Innovation

Focus Creates Excellence, Innovation Shapes the Future

01 What Is “Specialized, Refined, Distinctive & Innovative”?

A Highly Valued Credential for High-Quality Enterprises

“Specialized, Refined, Distinctive & Innovative” is a national certification system led by the Ministry of Industry and Information Technology, designed to guide SMEs toward specialization, refinement, differentiation, and innovation.

It focuses on niche sectors and cultivates enterprises with core technologies, strong quality, and efficiency advantages—often referred to as “hidden champions.”

02 Why Rhitz Earned This Recognition

Proven Strength, Clearly Demonstrated

Founded in 2011, Zhejiang Rhitz is a Sino-Korean joint venture specializing in the R&D and manufacturing of functional coatings for cookware, small home appliances, and construction applications.

The company follows a technology-driven, quality-first strategy, with continuous innovation in formulations, processes, and production equipment.

While ensuring product stability and consistency, Rhitz efficiently meets both customized and large-scale global demand, building a diversified, high-value-added product portfolio.

Over the past five years, Ritz has established significant influence in the kitchen appliance ceramic coating industry.

03 Looking Ahead

Following its recognition as a High-Tech Enterprise in 2023, Rhitz earned the “Specialized, Refined, Distinctive & Innovative” SME title again in 2025.

Rhitz is among the very few professional ceramic coating companies nationwide to hold both High-Tech Enterprise and “SRDI” certifications—setting a benchmark for being both advanced and specialized.

At this new milestone, Rhitz remains committed to leading the ceramic coatings industry and advancing high-end Chinese materials on the global stage.

We sincerely thank all our partners, customers, and employees for their trust and support.

Looking ahead, Rhitz will remain true to its mission of “reshaping material boundaries through innovation,” continuously delivering greater value through technological breakthroughs.