From September 9 to 11, Rhitz made its first appearance at Russia’s HouseHold Expo. As a key manufacturer of non-stick coatings for cookware and small home appliances in China, Rhitz entered this exhibition with excitement and anticipation, marking its first in-depth engagement with the Russian market.

Russia has a strong foundation in cookware manufacturing, with a large number of local factories. For Rhitz, a company dedicated to the R&D and production of non-stick coatings, this represents both a challenge and a valuable opportunity.

We firmly believe that only through continuous innovation and the delivery of healthier, more environmentally responsible coating solutions can we truly integrate into Russian cookware and appliance manufacturing, offering consumers high-quality non-stick coatings and better cooking experiences.

01 Exhibition Overview

HouseHold Expo is the largest and most influential professional exhibition for household goods and daily consumer products in Russia, held annually in Moscow.

Organized by MOKKA Expo Group, the exhibition has, over the years, become a key platform for communication and sourcing across the homeware, kitchenware, cleaning products, tableware, and decorative goods industries in Russia and the CIS region.

02 Strong Attention and Recognition at the Rhitz Booth, Building Confidence in the Russian Market

PART.01

Customer Recognition and Cooperation Intentions Highlight Product Strengths

Throughout the exhibition, the Rhitz booth attracted strong interest from numerous visitors and industry professionals.

A wide range of ceramic and water-based non-stick coatings, featuring diverse appearance options and outstanding performance, received positive feedback from visitors.

Many visitors engaged in detailed discussions and expressed preliminary cooperation intentions on-site. As one customer remarked, “At the Rhitz booth, you can always find a product that fits your market needs.”

Such recognition greatly encouraged us and further strengthened our confidence in expanding within the Russian market.

PART.02

Engaging the Market and Advancing a Healthy & Eco-Friendly Vision

For Rhitz, HouseHold Expo was more than an exhibition—it was a valuable opportunity to connect closely with the market and listen to customer needs.

We were pleased to see growing interest in environmentally friendly and safe non-stick coatings, which aligns perfectly with Rhitz’s philosophy of “health at the core, environmental responsibility in action.”

Looking ahead, Russia will be one of Rhitz’s key overseas markets.

Through this platform, we look forward to building partnerships that will jointly drive greener development in the cookware and small appliance industry.

We are confident that Rhitz’s high-quality coatings will shine in the Russian market, delivering healthier and more enjoyable cooking experiences to more households.

PART.03

A Confident Debut in Russia—Quality Leading “Made in China” to the Global Stage

Rhitz’s debut at HouseHold Expo in Russia brought strong confidence and high expectations for the future.

Moving forward, Zhejiang Rhitz will continue to drive growth through innovation and earn trust through quality—bringing Chinese-made non-stick coatings to shine ever brighter on the global stage.