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High-tech enterprise
Rhitz has established significant influence in the kitchen appliance ceramic coating industry.

Professional Partner for Water-Based Ceramic Coatings in Cookware & Appliances

About Rhitz
To become a global leading brand in ceramic coating industry.
35
+
Focus on ceramic coating research
and development(years)
15
+
Company History (years)
2000T
+
Annual production (tons)
800
+
Partner Customers (global)

Zhejiang Rhitz New Materials Technology Co., Ltd. was established in August 2011 in Pinghu, Zhejiang, as a joint venture invested by Zhejiang Senmao, Hong Kong Anfusheng, and Shanghai Ximu.

Rhitz specializes in the R&D, production, and sales of water-based inorganic ceramic coatings and non-stick coatings. The company has successfully achieved industrial application of these technologies. As of 2026, it has established significant influence in the global ceramic coatings industry and has become one of the key players driving its development.

Rhitz’s products are widely used in cookware and small household appliances, serving leading manufacturers and brands worldwide.

With a professional R&D team, the company continuously advances formulation innovation and product upgrades, delivering high-performance, value-added coating solutions to global partners.

Rhitz was recognized as a National High‑Tech Enterprise in 2022 and successfully renewed the certification in 2025, while also being designated as a “Specialized, Refined, Distinctive and Innovative” Enterprise, demonstrating strong innovation and specialization capabilities.

The company participated in the development of the national standard GB/T 32095‑2026 Performance and testing specifications for non-stick surfaces of domestic metal cooking utensils, supporting industry standardization.

Certified to ISO 9001 and ISO 14001, Rhitz maintains a robust quality and environmental management system to ensure product stability, safety, and sustainability.

Rhitz owns trademarks including RHITZ, CERAMOND, and GOVOTEL. RHITZ offers a full range of ceramic coating solutions, while GOVOTEL focuses on high‑quality, high-performance, and cost-effective water-based non‑stick coatings.

 

Committed to advancing safer and more environmentally friendly coating technologies, Rhitz looks forward to working with global partners to create long‑term value and a sustainable future.

Application Field

The company's products are mainly used in various types of cookware, small household appliances, and other fields. Its partners include major manufacturers and terminal brands both domestically and internationally. In recent years, product applications have become increasingly diversified, and the company has also achieved notable success in niche markets such as construction aluminum profiles and industrial sectors.

Cookware

Fry pan,wok, casserole, sauce pan, grill pan

Small household appliances

Knives, rice cookers, electric cookers, electric grills, air fryers, vacuum
cup, ovens, microwaves, gas cookers.

Architecture field

Baked ceramic panels, interior and exterior building walls

Other fields

Gas burner, valve ball, melamine products, oven, etc.

R&D Innovation

Zhejiang Rhitz New Materials Technology Co., Ltd. is dedicated to the development of high-tech ceramic coating products. The company's core R&D team has over 35 years of experience in the field, with an in-depth understanding gained from extensive work at major multinational corporations. As a Sino-Korean joint venture, we have made significant R&D investments in recent years. Our commitment to innovation has led us to launch new products continuously, positioning ourselves as leaders in the industry. Notable recent developments include our etching ceramic coatings, printing ceramic coatings, red dot ceramic coatings, and other innovative offerings.

35-year of R&D experience

35+

Experience in internationally renowned companies

Bachelor degree

60%+
Developer Experiment Scenario
Developer Experiment Scenario
Developer Experiment Scenario
Developer Experiment Scenario
Developer Experiment Scenario
Developer Experiment Scenario
Developer Experiment Scenario
Development Course
2011

Establishment

2012

Zhejiang provincial science and technology research and development project "cookware, nonstick ceramic coating agent development" Supply of Shanghai metro line 13 subway station ceramic coating.

2015

Listed nonstick ceramic coating for kitchen (product name: Rhitz CeraMond N)

2016

Listed "Marblesnow" ceramic coating, a big hit in the market.

2018

Integrated human resources and built one of the most outstanding marketing team in the industry. The company name was changed to Zhejiang Rhitz New Materials Technology Co.,Ltd.

2019

Rhitz has built a strong presence in the ceramic coating market across Jiangsu, Zhejiang and Shanghai.

2020

Set up Guangdong and Fujian offices to complete the national market layout of cookware and household appliances industry.

2022

Rhitz won the honorary title of "National High-tech Enterprise”

2023

Global marketing department has been established. Dedicating to making more quality cookware and appliance brands apply Rhitz ceramic coatings.

2024

Established R&D center in South China in 2024. 

Released brand new PST technology ceramic coatings: Pioneer series,which leading the ceramic coating technology innovation and future.

2025

By 2025, Ritz had established significant influence in the kitchen appliance ceramic coating industry. 

Corporate Culture
Company vision

To become a globally leading brand in the ceramic coating industry.

Enterprise mission

Through the research, development, and application of new materials, we can make the sky brighter, the water clearer, life healthier, and the environment more beautiful.

Corporate values

Customer focus, integrity, teamwork, adaptability, passion, dedication.

Certifications & Honors

Rhitz has been recognized as a National High-tech Enterprise since 2022. The company holds multiple patents and has obtained ISO 9001 quality management system certification. Our water-based ceramic coatings meet relevant international safety and environmental standards.

Enterprise qualification and honorary awards
Technical patent
ISO9001:2015 Quality Management System Certification
ISO9001:2015 Quality Management System Certification
ISO 14001 Environmental Management System Certification
ISO 14001 Environmental Management System Certification
Zhejiang Province Specialized, Refined, Distinctive, and Innovative Small and Medium-Sized Enterprise
Zhejiang Province Certificate for High-Tech SMEs
High-Tech Enterprise Certificate
Waste Discharge Permit
Invention patent
Invention patent
Executive Message
Dear esteemed partners, investors, and colleagues:

Hello, everyone!

As I prepare this message, my heart is filled with a mix of caution, complexity, and excitement. I want to convey, in the briefest and most powerful words, the vision and essence of Zhejiang Rhitz, as well as our philosophy on development and cooperation, clearly to all of you.

 

Zhejiang Rhitz is a Sino-Korea joint venture founded in August 2011 in Pinghu City, Zhejiang Province. We focus on the research, production, and sales of water-based ceramic coatings and nonstick coating. After over a decade of development,Ritz has established significant influence in the kitchen appliance ceramic coating industry.  As we continue to grow rapidly, Zhejiang Rhitz will always uphold the following principles and values:

 

1.Corporate Vision

Currently, Rhitz is following a development strategy of being "small but exquisite," but that does not mean we lack grand visions and ideals. Rhitz's vision is to become a leading brand in the global ceramic coatings industry, and we regard this as our lifelong goal.

 

2.Corporate Mission

Rhitz is committed to building a sustainable development enterprise, adhering to the fundamental mission of "creating long-term value for partners, shareholders, and employees." We strive to promote harmony between people and the environment through the research and application of water-based new materials.

 

3.Customer-Centric Approach

Rhitz consistently upholds a "customer-centric" philosophy, with all operational activities centered around our customers. We are dedicated to providing stable products and excellent services, while also insisting on independent research and product innovation to continuously create value for our clients.

 

4.Unwavering Focus on Ceramic Coatings

Rhitz's main product is water-based ceramic coatings, and all research and development starts from this foundation. Future product and market diversification will also be based on this core. Our commitment to the research and innovation of ceramic coatings, as well as to the healthy and upward development of the ceramic coatings industry, is not only our responsibility but also our obligation and mission.

 

5.Commitment to Teamwork and a Sense of Ownership

Adhering to teamwork and a sense of ownership is the work ethic and value that every Rhitz employee should follow. Effective teamwork enhances work quality and efficiency; possessing a sense of ownership allows individuals to align their interests with those of the company, creating synergy for a win-win future.

 

Finally, please accept my and all Rhitz employees' most sincere and best wishes to you and your company! In the context of the significant policies surrounding PFAS, the development of the ceramic coatings industry is thriving like a breath of fresh spring breeze. We look forward to joining hands with all partners and friends, moving forward together, seeking development, and creating a bright future!

 

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